The TOAWEAR Brand concept started in Detroit, Michigan. The idea was to be able to share our unique SOUTH PACIFIC SAMOAN CULTURE through both spoken and unspoken creative ways in Fashion. The concept of creating an exclusive brand by putting the word "TOA" which  means WARRIOR in the Samoan language and "WEAR" together creating "TOAWEAR" was to be able to create a brand that is inviting to everyone and connects with ALL PEOPLE GROUPS while still maintaining unique and distinct with our SIMPLE BUT BOLD look.